Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Top Producer and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
Ensure Your CRM Does Not Chain People to their Desk
Today’s salesperson doesn’t have time for cumbersome and clunky sales force pipeline management tools that slow them down because they spend time on data entry instead of sales. They want a tool that augments their day, not complicates it. Smartphone apps are increasingly being used to manage relationship effectively as well as manage busy schedules. Make sure your evaluation of Zoho vs Top Producer takes this into consideration. Will the tools you’re using be easy to use from anywhere?
What About Getting it Up and Running?
Software implementation can be a nightmare if you aren’t adequately prepared. Do you know what’s involved in the implementation of Zoho vs Top Producer? Planning for training requirements, any software and hardware upgrades, determining whether or not the CRM will integrate with email, calendars, and other tools your salespeople are using is important. Not all tools are easy to implement and some have a steep learning curve for a salesperson. Not being adequately prepared could lead to downtime, frustration, and losses. The best strategy for choosing a good CRM is to think the like people who will use it on a daily basis. Will it be easy to get up and running on? Will it make my life easier? Will it help me close more deals?
You Should Check out Zendesk Sell. Why?
While you compare Zoho vs Top Producer, it’s important to also add Zendesk Sell to your evaluation. Why Zendesk Sell? This post-PC CRM is getting great reviews as a top CRM contender because of mobile apps, robust reporting features, easy implemetation, and low costs. Take a look at the features and benefits of using the Zendesk Sell and try it here for free so you can see it in action.