Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs SugarCRM and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
Mobility is Important in a CRM Tool
In the quest to compare CRM tools like Zoho vs SugarCRM or others, don’t underestimate the effectiveness of mobile-friendly CRM tools. Not only is it important for a tool to be accessible from outside your LAN but you’ll want smartphone friendly apps, too, that let you access, update, and leverage data about past wins and losses. An easy-to-use tool that works wirelessly and syncs instantly can be especially important in a collaborative environment.
Think About “Nice to Haves”, Too
When you sit down with a plan to choose a CRM you might have a few ‘nice to have’ items that aren’t essential. The comparison process could also reveal features you didn’t think about that either make it onto your ‘nice to have’ list or that wind up on your must-have list after consideration. Beyond features, consider other important factors, like implementation time, implementation costs (if any), after sales support, and training requirements. Will each tool you’re considering be easy or difficult with the above areas? User adoption is a critical factor of success with a CRM and when you compare Zoho vs SugarCRM you’ll want to understand which of these options is easier to implement and even more importantly, which is the one that your team will be happier to use.
Which CRM is Best?
The best CRM for your company will help you streamline things today and increase success tomorrow. Technology, usability, and making a sales rep’s life easier and more productive at the same time is a tall order. Zendesk Sell can deliver on that tall order! While you consider Zoho vs SugarCRM, add Zendesk Sell to your evaluation list, too. It’s robust, easy to learn, a breeze to implement, and provides great after-sales support. Try it here today. There’s nothing to install; simply register and see what the interface, smartphone app, and features list includes. Best of luck in your search for a CRM --- a great CRM can help you take your sales team to the next level of success!