Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Salesforce and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
Make Sure it’s Mobile!
When looking at Zoho vs Salesforce or other CRM tools, mobile-friendly capabilities are important. People who use a CRM need to be able to access it when they are on the move. A mobile-friendly app that works well lets salespeople access and update it wherever they are. No more excuses for why the pipeline isn’t updated! No more lack of answers when visiting with a client because everything is at your fingertips, regardless of whether or not you’re in the office. Real time mobile capabilities are a must in a 21st century CRM and they make your life easier, too.
Consider Costs, Implementation Time, and How Your Team Will Respond
How long does it take from the time you purchase a CRM until your team has fully adopted it and is beginning to see the benefits from it? New tools can take time to implement but implementation time and implementation costs are an important factor to consider as downtime could be detrimental and costly. Furthermore, a lengthy and arduous deployment could result in low user adoption rates. As the saying goes, “Ain’t no one got time for that!” When you contrast Zoho vs Salesforce, think about how easy it’ll be to get your team to use it and how much the total cost of ownership will be, too.
Look at Zendesk Sell, Too:
Don’t only compare Zoho vs Salesforce. Zendesk Sell is a tool with a complete mobile experience that’s easy to get up and running. Zendesk Sell helps salespeople and their managers use information to their advantage. With advanced sales insights, geolocation, email automation, document storage, and more it’s definitely worth considering. Try it here for free. You won’t need to worry about hardware or software upgrades as Zendesk Sell will work with the tools you use today. It’s also highly scalable to continue to work for you as you grow, too.