Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Pipedrive and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
Does it Have Mobile Apps?
One of the hottest button issues for salespeople who have to log their deals and their customer conversations is how easy or difficult it is to get it done. Salespeople don’t want to have to come back to the office and try to recall everything from their day and transpose it into a data capture tool. It’s just not practical! When you stack Zoho vs Pipedrive and any other CRM tools you consider, think about how easy or how difficult busy multitasking salespeople will find it while on the road. A tool that works well from their smartphone is definitely going to be preferable.
Ensure Great User Adoption Rates, Too
Many companies say that they have to fight to get their sales force using their CRM. And many companies find implementing CRM tools a nightmare. Be sure you calculate all up front and ongoing costs, consider training requirements, and look at user adoption rates of tools that you compare, too. Which one between Zoho vs Pipedrive will be better received by your team? Which one will be easier to get up and running? Will either of these tools integrate well with other sales tools you use? What about social media? Email marketing? How about sales reporting? All these factors are important to consider and can make a difference in user adoption rates.
Consider Checking out More than Just Two CRM Demos
It’s wise to be vigilant about choosing such an important tool for your company. When it comes to CRM, there are a lot of choices and you probably don’t have time to analyze 100 different tools. If you think that comparing Zoho vs Pipedrive is enough of a comparison, you might miss out on a great tool that offers you mobile functionality, easy implementation, great pricing, and quick return on your investment. Beyond comparing Zoho vs Pipedrive, consider checking out Zendesk Sell, too. It’s easy to see why so many companies like yours are happy with it and it won’t cost you a thing to download our version.