Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Nimble and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
A Mobile CRM Makes a Major Impact
The smartphone boom has really made a positive impact on the lives of salespeople who can reach customers and be reached by customers no matter what. The productivity benefits can be huge from a CRM standpoint, too, because information can be accessed and updated, saving time and ensuring that team members, managers, finance, logistics people and others in the organization are all abreast of latest developments. Do you know which of the two when comparing Zoho vs Nimble does a better job with mobile functionality? Salespeople need a smartphone app CRM, rather than trying to wrestle with programs that aren’t meant to work on tiny screens. Do what you can to make sure your team has a tool that works well from anywhere and you’ll increase the chances of user adoption, too.
Fast and Smooth Installation Matters
You don’t have months to plan a successful CRM implementation. Do the tools you think are major contenders offer easy installation? Do they require a lot of resources or extra equipment? What about training? How long will it take to get up and running and will you be likely to experience resistance from salespeople who aren’t interested in changing the way they do things? As you look at your options and compare Zoho vs Nimble, think about what will sell your salespeople on using a new CRM tool. Pick a tool that will make their life easier and you’ll get them on board. It might be necessary to ‘sell’ the salesperson’ and if you’ve chosen a great tool it might not be such a hard sell.
The Key is to Help Your Team be Better at What They’re Already Good At
The bottom line when choosing sales tools is to choose a tool that helps salespeople be better at their jobs. A comparison of sales tools isn’t complete unless you look at several options. Beyond comparing Zoho vs Nimble, consider looking at Zendesk Sell. This cloud-based tool offers amazing mobile functions, quick, easy, and cost effective implementation, and no learning curve. Salespeople love it. Try it today.