Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Capsule and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
What’s a Must Have?
How important is mobility in a CRM tool? Almost all salespeople work more outside the office than at the office. Good features that let you access and update your sales pipeline and customer contact information as well as important documents linked to deals and accounts can make a huge difference in productivity. A smartphone screen can’t fit a large website the way that a laptop or desktop can. You can’t do data entry the traditional way when you’re using an iPhone, Blackberry, or Android. Make sure that the mobile capabilities don’t just look good on paper --- they have to work in reality, too, and reality is a small screen! Whether you’re considering Zoho vs Capsule or have a long list of tools to look at, think about what you need and what your salespeople need, too.
Will You Benefit from that Software Implementation Soon?
Long software deployments are frustrating and expensive. When you compare Zoho vs Capsule, this is something to keep in mind. Will you have to spend a fortune and a lot of time getting everything up and running? And once it is up and running, how quickly will everyone who needs to use it be able to integrate it into their day? And what about support; will there be support if you need it? Some tools are too complex for their own good. Some aren’t robust enough. It may take some looking and test driving of several tools to strike the right balance for your needs.
Comparing Zendesk Sell to Zoho vs Capsule
Zendesk Sell is an excellent post-PC CRM with fantastic mobile capabilities and easy implementation. It has zero learning curve and provides an almost immediate return on investment. You’re wise to compare several different CRM tools. When you look at Zoho vs Capsule, consider adding Zendesk Sell to your list of CRM tools to evaluate. You can sign up here and use it for free. It’s cloud-based, customizable, and offers fantastic features and benefits that can help you grow your sales and boost sales productivity.