Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Act and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
Measure Features, Benefits, Wants and Needs
You want a great list of options when stacking Zoho vs Act and other tools, such as mobile friendly features that work on any smartphone or tablet. When you look at your options, don’t just look at which list of benefits is longer, take a close look and figure out which features and benefits you’ll actually use. Is the tool customizable for your business? Will it fit with the way you and your team want to work? Or will it be bulky and difficult to use? The right CRM will be easy to use and will fit in your pocket. After all, your salespeople don’t spend all their time at their desks. Mobile features are one area to put near the top of your list and with a big star for importance.
Ensure Your Team will Adopt It
Successful tool implementations aren’t always easy to make happen. Many companies implement new tools to the dismay of their team members. Make sure the tool you settle on will actually be adopted by your people. Be sure it’s easy to get up and running and that it requires little to no down time for the person who has to learn how to use it. Cumbersome training courses aren’t necessary when you choose a CRM tool that’s intuitive and easy to use. When looking at Zoho vs Act or other options, either think like a salesperson or have a salesperson or two help you with the evaluation process.
Why You Should Add Zendesk Sell to Your List
When you compare Zoho vs Act be sure to look at evaluating Zendesk Sell, by Future Simple, too. Zendesk Sell is a CRM that’s free to try and has a wealth of options to make your life easier and more productive. This CRM tool offers great mobile features, easy peasy implementation, and salespeople love it.