detroit labs

Detroit Labs

Industry: Mobile App Development

Detroit Labs is a mobile app developer specializing in iPhone, iPad and Android apps. They are a team of creative thinkers and problem solvers waiting to take on any challenge. Dan Ward, Co-Founder and VP of Detroit Labs uses Base to track leads and assign tasks for other team members.

Making Everyone Accountable

We use Base to help track leads and manage our pipeline. Base has allowed us to be accountable for next steps in the business development process.

Centralized Contacts

Base gives us visibility into our active pipeline. It helps us prioritize deals based on the stage or bucket we have them in. We have 4 Co-Founders all of which help with business development. Base gives us one place to record the stage and activities on each deal.

Assigning Tasks

We love the stages or buckets that we can organize leads/deals in. Also the ability to assign tasks to other users is key for holding team members accountable.

Base: A Nimble and Evolving Tool

We have enjoyed the support that Future Simple/Base offer. We were seeing an issue assigning tasks and the support team got back with us right away and followed up with a sense of urgency. It also feels like Base is growing as a product while we grow as a business. This is valuable because the tool stays nimble and evolves as we need it to.

left quotation

Base is growing as a product while we grow as a business. This is valuable because the tool stays nimble and evolves as we need it to.

right quotation
Dan from Detroit Labs

Dan Ward, the Vice President and Co-Founder of Detroit Labs. A Detroit based mobile and web app developer.