musical functions

Musical Functions

Industry: Event Entertainment

Musical Functions is a boutique live music booking agency operating in Sydney, Australia. They provide live music for wedding ceremonies and wedding receptions (Bands, Classical, DJ and Jazz). Musical Functions also tours with local and international bands, having played at the 2010 and 2011 ARIA awards.

Jeremy Curran, the owner, has been playing violin since the age of three and he used to produce concerts for the Sydney Symphony Orchestra at the Sydney Opera House.

Never Missing a Customer

We use Base to manage our customer leads and communication. Base lets us keep track of our customers from an initial enquiry through our sales stages. We will respond to a new customer enquiry today and set a reminder to call them back to answer their questions a week later.

Reports That You Understand

We grow because we are organized. Because of Base, none of our customers fall through the cracks. We keep in touch with every customer from start to finish through each specific step of our customized sales stage.

Base lets us track communication with each customer, the value of each deal and most importantly, how close the customer is to converting to purchasing our service. At the end of each quarter we can use the reporting capabilities of Base to track the key metrics of our business. The reports give us a sense how of many leads are coming in this year vs last year, where our leads are coming from year on year sales...etc.

A Tool You WANT To Use

There are thousands of CRM solutions available all over the Internet – all trying to be everything to everyone! My favorite feature of Base is that it requires no customization!!!!! Eat that Salesforce/Sugar/Zoho! The intuitiveness of the interface means that, not only do I NOT have to customize it to suit my business (because out of the box it already does everything I need), but I actually want to use it on a day-to-day basis. It’s all well and good to implement a CRM solution for your business – but if it’s hard to learn and hard to use, you and your staff won’t use it. Simple.

Collect Leads From Anywhere With Mobile Apps

I have just downloaded the new iPhone app - and am going to rush out and buy an iPad. No longer do I have to go to trade fairs and use paper customer sign up sheets. I can use the mobile app with a customized page to sign up people on the spot and have their details entered straight into my CRM of choice - Base.

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There are thousands of CRM solutions available all over the Internet – all trying to be everything to everyone! My favorite feature of Base is that it requires no customization!!!!! Eat that Salesforce/Sugar/Zoho!

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girl playing violin

Musical Functions has experience ranging from weddings to the ARIA awards. Base has been there for them every step of the way as they continue to grow.