Do You Know Which Factors to Consider When Comparing a CRM?
Whether you are implementing CRM software for the first time or are ready to make a change because what you’re using isn’t working well enough, comparison shopping is important. A bit of time spent now will save you a lot of time later. If you are trying to decide between CRM vendors, there are quite a few vendors out there. Many research Salesforce vs Act but there are other options, too. It could be a bit overwhelming but doing this due diligence with a pragmatic approach will help you ensure that you invest in the right tool for your business. There is a lot to consider, including: costs, implementation, mobile capabilities, and more.
Measure Features, Benefits, Wants and Needs
You want a great list of options when stacking Salesforce vs Act and other tools, such as mobile friendly features that work on any smartphone or tablet. When you look at your options, don’t just look at which list of benefits is longer, take a close look and figure out which features and benefits you’ll actually use. Is the tool customizable for your business? Will it fit with the way you and your team want to work? Or will it be bulky and difficult to use? The right CRM will be easy to use and will fit in your pocket. After all, your salespeople don’t spend all their time at their desks. Mobile features are one area to put near the top of your list and with a big star for importance.
Think About “Nice to Haves”, Too
When you sit down with a plan to choose a CRM you might have a few ‘nice to have’ items that aren’t essential. The comparison process could also reveal features you didn’t think about that either make it onto your ‘nice to have’ list or that wind up on your must-have list after consideration. Beyond features, consider other important factors, like implementation time, implementation costs (if any), after sales support, and training requirements. Will each tool you’re considering be easy or difficult with the above areas? User adoption is a critical factor of success with a CRM and when you compare Salesforce vs Act you’ll want to understand which of these options is easier to implement and even more importantly, which is the one that your team will be happier to use.
Here’s Another CRM to Check Out:
You should definitely compare several tools when visiting your customer relationship management software options. When you sit down to compare Salesforce vs Act also look at Zendesk Sell. Not only is it a well-reviewed CRM for its awesome sales tracking, pipeline management, robust reporting, and contact management features but it has mobile capabilities, great smartphone and tablet apps, is a breeze to implement, and salespeople absolutely love it. It takes productivity and relationship management to the next level, enabling your company to reach your goals. Try it here for free with no obligation.