What Should You Look for When Comparing Top Sales Tracking and CRM Tools?
It isn’t unusual to compare several options when making a major software change. When you decide you’re ready for a more robust or more automated customer relationship management solution, you might decide on comparing specific tools side by side. A common comparison is Podio vs Basecamp, for example. While you look at costs and lists of features and bells and whistles, there are some other very important things to keep in mind, too. Many companies list their top wish list items as mobility features. And beyond features, you’ll want to measure implementation time, training requirements, and consider support costs and any associated implementation costs, too.
What’s a Must Have?
How important is mobility in a CRM tool? Almost all salespeople work more outside the office than at the office. Good features that let you access and update your sales pipeline and customer contact information as well as important documents linked to deals and accounts can make a huge difference in productivity. A smartphone screen can’t fit a large website the way that a laptop or desktop can. You can’t do data entry the traditional way when you’re using an iPhone, Blackberry, or Android. Make sure that the mobile capabilities don’t just look good on paper --- they have to work in reality, too, and reality is a small screen! Whether you’re considering Podio vs Basecamp or have a long list of tools to look at, think about what you need and what your salespeople need, too.
Ensure Your Team will Adopt It
Successful tool implementations aren’t always easy to make happen. Many companies implement new tools to the dismay of their team members. Make sure the tool you settle on will actually be adopted by your people. Be sure it’s easy to get up and running and that it requires little to no down time for the person who has to learn how to use it. Cumbersome training courses aren’t necessary when you choose a CRM tool that’s intuitive and easy to use. When looking at Podio vs Basecamp or other options, either think like a salesperson or have a salesperson or two help you with the evaluation process.
The Key is to Help Your Team be Better at What They’re Already Good At
The bottom line when choosing sales tools is to choose a tool that helps salespeople be better at their jobs. A comparison of sales tools isn’t complete unless you look at several options. Beyond comparing Podio vs Basecamp, consider looking at Zendesk Sell. This cloud-based tool offers amazing mobile functions, quick, easy, and cost effective implementation, and no learning curve. Salespeople love it. Try it today.