Be Sure You Have a Thorough List of Wants and Needs When Researching CRM Tools
It might be easy to compare CRM tools if you see a wide array of differences between the options available. Matching the features list to your wants and needs can make it easier to source the right solution for your needs. But what about when you compare tools and they all start to look the same? Here are some key differentiators to keep in mind whether you compare Oracle vs SugarCRM or another two software titles.
Measure Features, Benefits, Wants and Needs
You want a great list of options when stacking Oracle vs SugarCRM and other tools, such as mobile friendly features that work on any smartphone or tablet. When you look at your options, don’t just look at which list of benefits is longer, take a close look and figure out which features and benefits you’ll actually use. Is the tool customizable for your business? Will it fit with the way you and your team want to work? Or will it be bulky and difficult to use? The right CRM will be easy to use and will fit in your pocket. After all, your salespeople don’t spend all their time at their desks. Mobile features are one area to put near the top of your list and with a big star for importance.
Ensure Great User Adoption Rates, Too
Many companies say that they have to fight to get their sales force using their CRM. And many companies find implementing CRM tools a nightmare. Be sure you calculate all up front and ongoing costs, consider training requirements, and look at user adoption rates of tools that you compare, too. Which one between Oracle vs SugarCRM will be better received by your team? Which one will be easier to get up and running? Will either of these tools integrate well with other sales tools you use? What about social media? Email marketing? How about sales reporting? All these factors are important to consider and can make a difference in user adoption rates.
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