Some Things Shouldn’t be Sacrificed in Your Quest for the Best CRM
It’s common practice to check out product reviews and comparison charts when looking at tools like Nimble vs Act. Doing this, along with checking features lists against your own wish list can help you narrow down contenders for your company’s next sales and relationship management tool. What’s most important to your company in a CRM? Be sure you don’t overlook the importance of user adoption, mobile offerings, and implementations costs/logistics.
Think About Must Haves
What’s important to you in managing relationships and deals? Mobile ready CRMs are not only rising in popularity but they’re often the #1 requirement listed on a wish list for a company who uses a manual sales tracking method or who is using a CRM that’s only friendly to those who never leave the office. It’s frustrating when salespeople have to stop and gather notes to update their CRM. That’s why so many sales tracking tools are out of date. If looking at Nimble vs Act or other tools, look at how their mobile functionalities will work with your sales team. Is there a smartphone app that will work well with the tool? Will it work for field salespeople as well as people using the tool in the office? What else do you need your CRM to do for you?
Ensure Great User Adoption Rates, Too
Many companies say that they have to fight to get their sales force using their CRM. And many companies find implementing CRM tools a nightmare. Be sure you calculate all up front and ongoing costs, consider training requirements, and look at user adoption rates of tools that you compare, too. Which one between Nimble vs Act will be better received by your team? Which one will be easier to get up and running? Will either of these tools integrate well with other sales tools you use? What about social media? Email marketing? How about sales reporting? All these factors are important to consider and can make a difference in user adoption rates.
The Key is to Help Your Team be Better at What They’re Already Good At
The bottom line when choosing sales tools is to choose a tool that helps salespeople be better at their jobs. A comparison of sales tools isn’t complete unless you look at several options. Beyond comparing Nimble vs Act, consider looking at Zendesk Sell. This cloud-based tool offers amazing mobile functions, quick, easy, and cost effective implementation, and no learning curve. Salespeople love it. Try it today.