Measure sales team performance

To continually nurture your sales team and grow your revenue, tracking sales efforts, successes, and failures is essential. Tools can make a big difference.

Want Consistent Revenue Growth?

The current business landscape does not support a complacent attitude. If you want to succeed in business, it’s vital that you measure sales team performance. Without measurement you can’t ensure you continually evolve and improve. Measuring successes is important so that you can replicate them. But, measuring failures is important, too. Analyzing where things might have gone wrong can ensure that you develop processes and techniques to continually improve. Assessing various elements of your sales pipeline, your forecasting model, individual performance, team cohesion, and how your customers respond to various elements of your sales process can help you continually foster a growth-driven environment within your sales force as well as your entire organization.

How do You Analyze Sales Team Success?

Beyond revenue generation, there are many ways to measure sales team performance. By examining every stage of your sales pipeline, by examining historical data, and by leveraging information about deals won and deals lost you can begin to see where processes could be tweaked and people could be mentored for vast improvements. The right tools could help in this area through providing you with detailed data that is helpful and insightful. This data could fuel growth in revenue and in your individual sales rep’s win rate. It could also help you analyze which customers are the most profitable and where there are opportunities you might currently be missing out on.

Salespeople Need Mobile-Friendly Tools

In order for a sales team to benefit from a forecasting and CRM tool that helps measure sales team performance, it needs to fit the way they work. Today’s sales force isn’t static, in a cubicle; a salesperson today is on the go all the time. Having to stop and synchronize with the office slows the salesperson down and causes problems in the operations process, too. Intuitive mobile-friendly sales tools like Base make a huge difference to productivity and customer success as well as management’s ability to effectively manage. When researching your options, look for sales tools that work the way your team does and look for tools with little to no learning curve. You shouldn’t have to close down your sales floor for a week to teach them how to use your new sales tool. Your tools should benefit your sales people and your customers alike, not be a bottleneck and source of frustration.

Why Base?

Base is a CRM that you can use and sync wirelessly, enabling you to collaborate and helping you to measure sales team performance through leveraging data. Data from won deals, lost deals, customer contact, and other pieces of information commonly tracked in the sales pipeline help the Base CRM solution give you information about contact with customers that you can use to your advantage in measuring processes, individual performance, and in helping you do so in a way that’s productive. Start using Base now and see how it can help you transform your sales processes and leverage the true talent and potential of your salespeople.

Josh Bean Published by Josh Bean Product Marketing Manager at Base

Base will measure sales team performance and help your team become 10x more productive. Get started today.