Measure sales effectiveness

To continually nurture your sales team and grow your revenue, tracking sales efforts, successes, and failures is essential. Tools can make a big difference.

Want Consistent Revenue Growth?

The current business landscape does not support a complacent attitude. If you want to succeed in business, it’s vital that you measure sales effectiveness. Without measurement you can’t ensure you continually evolve and improve. Measuring successes is important so that you can replicate them. But, measuring failures is important, too. Analyzing where things might have gone wrong can ensure that you develop processes and techniques to continually improve. Assessing various elements of your sales pipeline, your forecasting model, individual performance, team cohesion, and how your customers respond to various elements of your sales process can help you continually foster a growth-driven environment within your sales force as well as your entire organization.

Analysis, Prioritization, and Continuous Improvement

When you measure sales effectiveness you have an opportunity to measure all facets of the sales process in your organization. Having a full and complete understanding of what steps are needed to take a lead from quote to completion is important. The right tool can help you learn more about the various elements in your company’s process that could help or hamper a sale and your sales tool could provide feedback that could help make good potential strategies with specific team members and specific customers evident.

Choosing Tools that Easily Integrate into Your Business

There are dozens and dozens of tools that promise to help companies track deals and measure sales effectiveness but it’s important to look at various options to ensure that you pick something that will easily integrate into your business model. Most salespeople spend very little time at the office but can benefit, significantly, from having access to the information they’d have if they were in a cubicle and connected to the local area network. When you have sales reps that work in team environments it helps if your CRM and sales tracking tools are collaborative --- enabling teams to share information regardless of whether or not they work in the same building. The right tools should also be scalable so that as you grow your business the tool will work right along with you. And the tools you choose should be easy to deploy and get up and running, not require months of planning and weeks of training.

Base – A Mobile Friendly Solution Perfect for Sales People and Sales Leadership

Base offers the ability for you to measure sales effectiveness and for your sales teams to continually measure and enhance their performance, too. It’s easy to deploy, is secure and cloud-based, offers fantastic sales reporting capabilities, and offers collaborative features that work well in small or larger sales teams. Best of all, Base fits into your pocket. You can access, synchronize, and update it from the office or the field and always have real-time information at your fingertips. Sign up and start to use Base today to see how it can help your sales force continually improve as well as help you keep your eye on every facet of your pipeline. Base helps you help your salespeople, help your customers, and helps you help yourself, too, with an easy-to-use but robust interface that makes a huge difference in time, effort, and results.

Josh Bean Published by Josh Bean Product Marketing Manager at Base

Base will measure sales effectiveness and help your team become 10x more productive. Get started today.