It’s Time for Implementation of a Mobile, Visual, Interactive Sales Pipeline and Relationship Management Tool: Which one is Right for Your Company?
Comparing apples to apples can help you choose the right CRM tool for your business. But when you sit down to compare you might feel like you’re comparing apples to elephants. There is a big difference between some of the tools that are out there. For other CRM tools, there’s hardly any difference at all. How do you make sure that when you look at options such as Highrise vs Goldmine that you find the one you truly want? Think about the features and the prices, yes, but also think about how easy or difficult it will be to implement it, how much that implementation will impact the people using it, and how it’ll be adopted in your organization going forward.
How Tricky Will it be to Work While on the Move?
One of the things that older CRM tools lack is the ability to update and access information while on the go. Logging into the CRM tool was cumbersome, to put it mildly. Today, more than ever, salespeople need to be able to access and update things while on the move and a good CRM will not only have the ability to access and update information but it’ll be instantly synchronized so that everyone is looking at the exact same information. You’ll need a great mobile app to make smartphone use productive, too. When you compare Highrise vs Goldmine you have to think like a salesperson. Which of the tools you’re considering will appeal to salespeople? Without great features and benefits and without the very obvious benefit of making life easier, salespeople won’t adopt using the tool and you’ll have wasted the company’s money and stunted the company’s growth.
Fast and Smooth Installation Matters
You don’t have months to plan a successful CRM implementation. Do the tools you think are major contenders offer easy installation? Do they require a lot of resources or extra equipment? What about training? How long will it take to get up and running and will you be likely to experience resistance from salespeople who aren’t interested in changing the way they do things? As you look at your options and compare Highrise vs Goldmine, think about what will sell your salespeople on using a new CRM tool. Pick a tool that will make their life easier and you’ll get them on board. It might be necessary to ‘sell’ the salesperson’ and if you’ve chosen a great tool it might not be such a hard sell.
Zendesk Sell Needs to be Added to Your Evaluation List
If looking at Highrise vs Goldmine consider adding at least a few more options to the list of potential solutions. You’re wise to evaluate at least a few CRM tools before making a choice. If you are comparing Zendesk Sell is awesome for tracking deals, saving time, being more productive, and measuring your own success. Try it here as part of your CRM evaluation process and see if it’s right for you.