How to be Sure You’ve Chosen the Right CRM
Evaluating different CRMs can help you differentiate them. Some features will be very close between tools but some will be miles apart on important issues. Have you identified which features and elements of a CRM are most important to the growth and productivity of your organization? If you are looking at options such as Capsule vs Top Producer, for instance, you’ll want to think about which one will be easiest to implement, which one will have the best long-term benefits to your company, and one that your team will find easy to begin using on an ongoing basis.
Ensure Your CRM Does Not Chain People to their Desk
Today’s salesperson doesn’t have time for cumbersome and clunky sales force pipeline management tools that slow them down because they spend time on data entry instead of sales. They want a tool that augments their day, not complicates it. Smartphone apps are increasingly being used to manage relationship effectively as well as manage busy schedules. Make sure your evaluation of Capsule vs Top Producer takes this into consideration. Will the tools you’re using be easy to use from anywhere?
Ease of Use, Adoption Rates, and Results
A good thing to consider is the potential for fast user adoption when looking at tools like Capsule vs Top Producer. Will there be down time as your team gets accustomed to it? Will there be support issues when you try to integrate the CRM with your other essential daily sales and productivity tools? This can make a big difference in user adoption rates, too. Salespeople don’t have time for down time. They’re measured on results.
You Should Check out Zendesk Sell. Why?
We think you’ll love Zendesk Sell. Zendesk Sell is definitely worth adding to your list when you look at Capsule vs Top Producer and other CRM tools. Zendesk Sell ticks the boxes when it comes to great features, easy implementation, mobile capabilities, and user adoption. Take it for a test drive here for free and see why it’s worth looking closely at.