How to be Sure You’ve Chosen the Right CRM
Evaluating different CRMs can help you differentiate them. Some features will be very close between tools but some will be miles apart on important issues. Have you identified which features and elements of a CRM are most important to the growth and productivity of your organization? If you are looking at options such as Capsule vs SugarCRM, for instance, you’ll want to think about which one will be easiest to implement, which one will have the best long-term benefits to your company, and one that your team will find easy to begin using on an ongoing basis.
Measure Features, Benefits, Wants and Needs
You want a great list of options when stacking Capsule vs SugarCRM and other tools, such as mobile friendly features that work on any smartphone or tablet. When you look at your options, don’t just look at which list of benefits is longer, take a close look and figure out which features and benefits you’ll actually use. Is the tool customizable for your business? Will it fit with the way you and your team want to work? Or will it be bulky and difficult to use? The right CRM will be easy to use and will fit in your pocket. After all, your salespeople don’t spend all their time at their desks. Mobile features are one area to put near the top of your list and with a big star for importance.
How Easy or Difficult will it be to Implement?
Picking the right CRM with a long list of great features is a big win. But if it’s hard to get it up and running, rolled out, and working with other tools you and your team use daily it’s not such a win. If the road to going live is really rocky it’ll cost you. Consider implementation, support, and ease of going live when you compare tools like Capsule vs SugarCRM and others.
What’s Zendesk Sell Got to do With It?
Zendesk Sell is a tool that salespeople love. When you stack it against Capsule vs SugarCRM you’ll see why. With great mobile app, robust reporting, easy implementation, and a long list of features you’ll find that your team are not only up and running quickly but happy to use it because it improves the way they work. Regardless of how many tools you plan to check out, be sure to evaluate Zendesk Sell by Future Simple. You can try it out by signing up here.