How to be Sure You’ve Chosen the Right CRM
Evaluating different CRMs can help you differentiate them. Some features will be very close between tools but some will be miles apart on important issues. Have you identified which features and elements of a CRM are most important to the growth and productivity of your organization? If you are looking at options such as Capsule vs Goldmine, for instance, you’ll want to think about which one will be easiest to implement, which one will have the best long-term benefits to your company, and one that your team will find easy to begin using on an ongoing basis.
How Tricky Will it be to Work While on the Move?
One of the things that older CRM tools lack is the ability to update and access information while on the go. Logging into the CRM tool was cumbersome, to put it mildly. Today, more than ever, salespeople need to be able to access and update things while on the move and a good CRM will not only have the ability to access and update information but it’ll be instantly synchronized so that everyone is looking at the exact same information. You’ll need a great mobile app to make smartphone use productive, too. When you compare Capsule vs Goldmine you have to think like a salesperson. Which of the tools you’re considering will appeal to salespeople? Without great features and benefits and without the very obvious benefit of making life easier, salespeople won’t adopt using the tool and you’ll have wasted the company’s money and stunted the company’s growth.
Avoid Implementation Woes
The weeks leading up to and the weeks after the go-live date with a new tool can be a nightmare. But they don’t have to be if you pick a CRM tool that’s known for seamless integration. A tool that has great interoperability with other tools like email, marketing programs, social media, and e-commerce tools can benefit you immensely. Conversely, not keeping this in mind when picking a tool could be costly and frustrating. Do you know how easy it will be to implement Capsule vs Goldmine and others? Have you checked out user reviews to see what they like and don’t like about each tool?
Why You Should Add Zendesk Sell to Your List
When you compare Capsule vs Goldmine be sure to look at evaluating Zendesk Sell, by Future Simple, too. Zendesk Sell is a CRM that’s free to try and has a wealth of options to make your life easier and more productive. This CRM tool offers great mobile features, easy peasy implementation, and salespeople love it.