How to be Sure You’ve Chosen the Right CRM
Evaluating different CRMs can help you differentiate them. Some features will be very close between tools but some will be miles apart on important issues. Have you identified which features and elements of a CRM are most important to the growth and productivity of your organization? If you are looking at options such as Capsule vs Fusion CRM, for instance, you’ll want to think about which one will be easiest to implement, which one will have the best long-term benefits to your company, and one that your team will find easy to begin using on an ongoing basis.
Think About How it’ll Be Used
It’s definitely the mobile age and mobile tools have changed the way salespeople, business development managers, and relationship managers work. Does your current method measure up in the mobile space? If it did, you probably wouldn’t be looking at making a change. When considering options such as Capsule vs Fusion CRM take a close look at the way the tool works on a desktop or laptop, yes, but also look at how it’ll work on a smartphone, too. The way it functions on mobile devices is usually even more important than how it functions on a big screen with a mouse and keyboard because the vast majority of the time it will be used on a smartphone or tablet with a touchscreen.
Ensure Great User Adoption Rates, Too
Many companies say that they have to fight to get their sales force using their CRM. And many companies find implementing CRM tools a nightmare. Be sure you calculate all up front and ongoing costs, consider training requirements, and look at user adoption rates of tools that you compare, too. Which one between Capsule vs Fusion CRM will be better received by your team? Which one will be easier to get up and running? Will either of these tools integrate well with other sales tools you use? What about social media? Email marketing? How about sales reporting? All these factors are important to consider and can make a difference in user adoption rates.
Which CRM is Best?
The best CRM for your company will help you streamline things today and increase success tomorrow. Technology, usability, and making a sales rep’s life easier and more productive at the same time is a tall order. Zendesk Sell can deliver on that tall order! While you consider Capsule vs Fusion CRM, add Zendesk Sell to your evaluation list, too. It’s robust, easy to learn, a breeze to implement, and provides great after-sales support. Try it here today. There’s nothing to install; simply register and see what the interface, smartphone app, and features list includes. Best of luck in your search for a CRM --- a great CRM can help you take your sales team to the next level of success!