Calculate sales effectiveness

Measuring effectiveness in your sales process and in your sales team is important for revenue growth and for customer retention. Do you have the tools you need to be able to continually do this?

Your CRM Can Help You Calculate Sales Effectiveness

The only way to continually boost performance in your organization is to measure it and then act on your findings. By choosing to regularly calculate sales effectiveness you’ll identify strengths, weaknesses, uncover potential opportunities, and thwart potential risks. There are many customer relationship management tools out there that promise to help you boost customer relationship success but will those tools also help you boost sales performance, too? Through analyzing and continually refining your sales processes as well as giving guidance to both high performers and under-performers, you can drive revenue growth, improve customer satisfaction, and ensure customer loyalty, too.

How do You Analyze Sales Team Success?

Beyond revenue generation, there are many ways to calculate sales effectiveness. By examining every stage of your sales pipeline, by examining historical data, and by leveraging information about deals won and deals lost you can begin to see where processes could be tweaked and people could be mentored for vast improvements. The right tools could help in this area through providing you with detailed data that is helpful and insightful. This data could fuel growth in revenue and in your individual sales rep’s win rate. It could also help you analyze which customers are the most profitable and where there are opportunities you might currently be missing out on.

Thinking outside the Cubicle

Sales tools need to be great at helping you calculate sales effectiveness and monitor progress of individuals on your team but they also need to be great at easily integrating into the day of the people using these tools. Sales tools shouldn’t slow a person down. They should make life easier. Today’s sales tools need to be mobile-friendly so that salespeople can use them out in the field to communicate with internal team members, to update their sales pipeline, and to help them track important customer contact and discussion details --- details that could help increase the chances of closing more sales and strengthening customer relationships. Sales tools that help you mentor salespeople and that help salespeople do more in their busy day make a dramatic difference to a company’s ability to continually thrive and maximize the conversion rate from lead to sale. The right tool shouldn’t be hard to learn to use, either.

Base – Mobile, Intuitive, and Analytical

Base helps you calculate sales effectiveness through features and benefits that help everyone in the company work toward common goals --- revenue. It’s a CRM that fits into your pocket, that’s scalable, that provides intuitive data about your deals, your customers, your teams, and your financial outlook. It’s quick and easy to implement and has had great feedback from large and small companies who want to grow their revenue and nurture their talented team members. Use Base today and see why it’s getting such positive feedback.

Josh Bean Published by Josh Bean Product Marketing Manager at Base

Base will calculate sales effectiveness and help your team become 10x more productive. Get started today.