Doing Concurrent Prospecting and Account Management is Much Easier When You Have the Right Sales Tool
You can’t typically shrink your way to greatness. The best way for companies to ensure they achieve their sales growth goals progressively is to combine efforts in multiple areas, including: customer retention, business development with existing customers, and in prospecting activities, too. If you want to boost B2B business it’s helpful to ensure that you’ve got great sales tools and processes in place so that you achieve a high conversion rate on efforts. Do your salespeople have the tools they need to effectively do their job at managing their accounts and /or territory as well as by being able to dedicate time and effort to profitable prospecting activities?
Juggling New Prospects and Existing Accounts
Juggling clients and leads is a delicate balancing act but it’s a necessary thing in this day and age. Salespeople need to strive to have a solid understanding of every single deal in their pipeline. Not only does every contact with a client need to be logged but accurate and detailed sales reporting helps, too. Effective sales reporting helps salespeople figure out the next logical step with each account and helps them prioritize based on the low hanging fruit. Furthermore, sales reporting helps you boost B2B business, too, by helping you figure out which strategies may work the best for closing deals and managing your sales funnel better. Leveraging the right tools and getting help with prioritization and organization can save salespeople time and effort. In order to get salespeople to adopt new processes and tools, the right incentives need to be in place. Sell the sales rep on the fact that new pipeline management techniques and tools can help them make more money in less time and this type of incentive can ensure that salespeople adopt your revised processes and help you achieve the ongoing growth you need.
Does Your CRM Work for Management or for Sales?
If you want to boost B2B business and continue to retain happy customers who see you as a preferred vendor, salespeople need to have instant access to good sales tools at all times. The wrong sales tools are cumbersome and frustrating and often feel like they’re built for a CEO rather than a salesperson. The right tools make it easy to see where energies should be focuses for optimum success levels with prospecting activities and account management, too. Mobile-friendly and collaborative tools that give you great outputs in the form of sales reports can help ensure that everyone who uses the tool can extract value from it.
Reasons the Base CRM Helps with Sales Growth
Base is a mobile-friendly secure cloud-based CRM tool that is built the way today’s busy salesperson works. It’s great for strategic planning with marketing-based activities and offers excellent collaborative features in a dashboard format that works well on any device, including smartphones. This tool provides a visual way to track deals, prospects, and activities so that you can be sure efforts are spent on on the most profitable activities. Start using it today. Base is easy to implement and because it’s a hosted and cloud-based solution it won’t require costly IT resources.