When Wading Through Lists of CRM Features and Benefits, Some Things Really Stand Out
Are you surprised at how many different CRM tools proclaim that they are the best CRM on the market? If you are looking at your options, such as Basecamp vs SugarCRM, and considering a few, closely looking at features when comparing them makes sense. Some features can seem like a must-have and some can seem like a ‘nice-to-have’. When considering your options, it’s important that you think long term as well as short term.
Measure Features, Benefits, Wants and Needs
You want a great list of options when stacking Basecamp vs SugarCRM and other tools, such as mobile friendly features that work on any smartphone or tablet. When you look at your options, don’t just look at which list of benefits is longer, take a close look and figure out which features and benefits you’ll actually use. Is the tool customizable for your business? Will it fit with the way you and your team want to work? Or will it be bulky and difficult to use? The right CRM will be easy to use and will fit in your pocket. After all, your salespeople don’t spend all their time at their desks. Mobile features are one area to put near the top of your list and with a big star for importance.
You Need to Be Sure to Pick a Tool People Will Use
Many companies spend a fortune implementing new tools to help boost success but implementation woes, training nightmares, and compatibility problems can render a tool useless. Look at reviews of CRMs from a user adoption and ease of implementation standpoint to ensure you’re not about to embark on somewhat of a nightmare. Basecamp vs SugarCRM users may be very verbal about certain problems with implementation, support, or compatibility that you’ll want to be aware of. By looking at reviews and testimonials as well as features and benefits you’ll gain insightful information that could help you make a sage choice.
You Should Check out Zendesk Sell. Why?
While you compare Basecamp vs SugarCRM, it’s important to also add Zendesk Sell to your evaluation. Why Zendesk Sell? This post-PC CRM is getting great reviews as a top CRM contender because of mobile apps, robust reporting features, easy implemetation, and low costs. Take a look at the features and benefits of using the Zendesk Sell and try it here for free so you can see it in action.