When Wading Through Lists of CRM Features and Benefits, Some Things Really Stand Out
Are you surprised at how many different CRM tools proclaim that they are the best CRM on the market? If you are looking at your options, such as Basecamp vs Nimble, and considering a few, closely looking at features when comparing them makes sense. Some features can seem like a must-have and some can seem like a ‘nice-to-have’. When considering your options, it’s important that you think long term as well as short term.
A Mobile CRM Makes a Major Impact
The smartphone boom has really made a positive impact on the lives of salespeople who can reach customers and be reached by customers no matter what. The productivity benefits can be huge from a CRM standpoint, too, because information can be accessed and updated, saving time and ensuring that team members, managers, finance, logistics people and others in the organization are all abreast of latest developments. Do you know which of the two when comparing Basecamp vs Nimble does a better job with mobile functionality? Salespeople need a smartphone app CRM, rather than trying to wrestle with programs that aren’t meant to work on tiny screens. Do what you can to make sure your team has a tool that works well from anywhere and you’ll increase the chances of user adoption, too.
Choose a Tool Your Sales Reps Will be Happy to Use
Many companies mandate usage of their CRM and even tie sales compensation to the usage of the tool. Instead of having to twist the arms of your team to use the tool, pick a tool they will actually want to use. Examine user adoption rates and user reviews when you contrast Basecamp vs Nimble or any other tool you’re reviewing. Beyond getting something people will want to adopt, ensure you can easily get it up and running without too many hiccups or additional costs. Easy implementation is a major selling point!
Zendesk Sell Needs to be Added to Your Evaluation List
If looking at Basecamp vs Nimble consider adding at least a few more options to the list of potential solutions. You’re wise to evaluate at least a few CRM tools before making a choice. If you are comparing Zendesk Sell is awesome for tracking deals, saving time, being more productive, and measuring your own success. Try it here as part of your CRM evaluation process and see if it’s right for you.