When Wading Through Lists of CRM Features and Benefits, Some Things Really Stand Out
Are you surprised at how many different CRM tools proclaim that they are the best CRM on the market? If you are looking at your options, such as Basecamp vs Goldmine, and considering a few, closely looking at features when comparing them makes sense. Some features can seem like a must-have and some can seem like a ‘nice-to-have’. When considering your options, it’s important that you think long term as well as short term.
How Tricky Will it be to Work While on the Move?
One of the things that older CRM tools lack is the ability to update and access information while on the go. Logging into the CRM tool was cumbersome, to put it mildly. Today, more than ever, salespeople need to be able to access and update things while on the move and a good CRM will not only have the ability to access and update information but it’ll be instantly synchronized so that everyone is looking at the exact same information. You’ll need a great mobile app to make smartphone use productive, too. When you compare Basecamp vs Goldmine you have to think like a salesperson. Which of the tools you’re considering will appeal to salespeople? Without great features and benefits and without the very obvious benefit of making life easier, salespeople won’t adopt using the tool and you’ll have wasted the company’s money and stunted the company’s growth.
Ensure Great User Adoption Rates, Too
Many companies say that they have to fight to get their sales force using their CRM. And many companies find implementing CRM tools a nightmare. Be sure you calculate all up front and ongoing costs, consider training requirements, and look at user adoption rates of tools that you compare, too. Which one between Basecamp vs Goldmine will be better received by your team? Which one will be easier to get up and running? Will either of these tools integrate well with other sales tools you use? What about social media? Email marketing? How about sales reporting? All these factors are important to consider and can make a difference in user adoption rates.
Here’s Another CRM to Check Out:
You should definitely compare several tools when visiting your customer relationship management software options. When you sit down to compare Basecamp vs Goldmine also look at Zendesk Sell. Not only is it a well-reviewed CRM for its awesome sales tracking, pipeline management, robust reporting, and contact management features but it has mobile capabilities, great smartphone and tablet apps, is a breeze to implement, and salespeople absolutely love it. It takes productivity and relationship management to the next level, enabling your company to reach your goals. Try it here for free with no obligation.