When Wading Through Lists of CRM Features and Benefits, Some Things Really Stand Out
Are you surprised at how many different CRM tools proclaim that they are the best CRM on the market? If you are looking at your options, such as Basecamp vs Capsule, and considering a few, closely looking at features when comparing them makes sense. Some features can seem like a must-have and some can seem like a ‘nice-to-have’. When considering your options, it’s important that you think long term as well as short term.
What’s a Must Have?
How important is mobility in a CRM tool? Almost all salespeople work more outside the office than at the office. Good features that let you access and update your sales pipeline and customer contact information as well as important documents linked to deals and accounts can make a huge difference in productivity. A smartphone screen can’t fit a large website the way that a laptop or desktop can. You can’t do data entry the traditional way when you’re using an iPhone, Blackberry, or Android. Make sure that the mobile capabilities don’t just look good on paper --- they have to work in reality, too, and reality is a small screen! Whether you’re considering Basecamp vs Capsule or have a long list of tools to look at, think about what you need and what your salespeople need, too.
How Fast Will Your Team Adopt the CRM?
The sooner the better, right? Be sure that if you think you’ve found the perfect CRM tool that you look at implementation to be sure you know what you are getting into. When you contrast tools like Basecamp vs Capsule, you’ll want to look at what it can do once it’s up and running. You’ll want to see that it’s not a huge hassle to get it up and running. Arduous implementations could not only hurt productivity and increase costs but could result in your having difficulty getting your team to be willing to adopt the tool.
Which CRM is Best?
The best CRM for your company will help you streamline things today and increase success tomorrow. Technology, usability, and making a sales rep’s life easier and more productive at the same time is a tall order. Zendesk Sell can deliver on that tall order! While you consider Basecamp vs Capsule, add Zendesk Sell to your evaluation list, too. It’s robust, easy to learn, a breeze to implement, and provides great after-sales support. Try it here today. There’s nothing to install; simply register and see what the interface, smartphone app, and features list includes. Best of luck in your search for a CRM --- a great CRM can help you take your sales team to the next level of success!