When Wading Through Lists of CRM Features and Benefits, Some Things Really Stand Out
Are you surprised at how many different CRM tools proclaim that they are the best CRM on the market? If you are looking at your options, such as Basecamp vs Act, and considering a few, closely looking at features when comparing them makes sense. Some features can seem like a must-have and some can seem like a ‘nice-to-have’. When considering your options, it’s important that you think long term as well as short term.
Think About Must Haves
What’s important to you in managing relationships and deals? Mobile ready CRMs are not only rising in popularity but they’re often the #1 requirement listed on a wish list for a company who uses a manual sales tracking method or who is using a CRM that’s only friendly to those who never leave the office. It’s frustrating when salespeople have to stop and gather notes to update their CRM. That’s why so many sales tracking tools are out of date. If looking at Basecamp vs Act or other tools, look at how their mobile functionalities will work with your sales team. Is there a smartphone app that will work well with the tool? Will it work for field salespeople as well as people using the tool in the office? What else do you need your CRM to do for you?
How Easy or Difficult will it be to Implement?
Picking the right CRM with a long list of great features is a big win. But if it’s hard to get it up and running, rolled out, and working with other tools you and your team use daily it’s not such a win. If the road to going live is really rocky it’ll cost you. Consider implementation, support, and ease of going live when you compare tools like Basecamp vs Act and others.
Carefully Examine Your Options to Maximize a Great ROI
When you compare Basecamp vs Act you might be surprised at the similarities and the differences. It’s advantageous to look at more than just 2 different CRM tools. You should consider checking out Zendesk Sell, too. You can check it out here for free. Test drive it to check out the great smartphone app, the way it integrates with other tools, and the long list of features that help salespeople and their managers be more productive and successful.